Twitter has become one of the largest social media crazes among younger age groups and has inadvertently affected almost every industry there is, including music. Through personal interaction, Twitter allowed bands and musicians to create fun, interactive online personas by tweeting at, favoriting or retweeting a fan’s tweet to them.
On a semi-personal note, Twitter has affected some of my friends and their relationships with musicians. One friend of mine repeatedly requested her mother’s favorite Bruce Springsteen song, because her mother’s birthday fell on the same day as the Springsteen concert they were attending. At the concert, Springsteen ended up playing the requested song. Another friend of mine has been followed by, replied to and retweeted by bands and singers such as Queens Of The Stone Age, The Foo Fighters and Vampire Weekend’s Ezra Koenig. Even I am followed by Yoko Ono and have been retweeted by Koenig.
When these interactions happen, the fans feel noticed by the band. Fans become excited, document the exact date a musician interacted with them and even screen cap the interaction on their phone or computer. Twitter has created a special and strong relationship with musicians and their fans. To me, these are the best bands or band members who have achieved that special relationship.
One of the best examples of Twitter’s impact is Vampire Weekend’s frontman Ezra Koenig. Koenig uses Twitter to create a persona to which his fans can relate. He comments on and invents new trends, creates relationships with his fans and makes connections with others using his Twitter account. Many users on Twitter knew of Koenig’s online persona before knowing of his band, and his tweets became well known among other social media.
you may be in first & I may be in coach, but ur a saltine & I'm a brioche— Ezra Koenig (@arzE) January 29, 2014
Bombay Bicycle Club
English indie-rock band Bombay Bicycle Club uses Twitter to announce appearances, new releases and tour dates. The coolest thing, in my opinion, that Bombay Bicycle Club uses Twitter for is asking their followers where to go after their concerts. Bombay Bicycle Club allows fans to meet them after their concerts and either eat or have a drink with them by posting that question.
Anywhere to go for a drink in Portsmouth on a Monday night other than 'The Fuzzy Duck'? pic.twitter.com/qfAIjoHmJ2— Bombay Bicycle Club (@BombayBicycle) March 11, 2014
Yoko Ono, wife of Beatle John Lennon, is surprisingly active on Twitter. She uses the platform to spread her beliefs of peace and love, promote her newest releases or newest releases from someone related to The Beatles, and does a Twitter Q-and-A session every Friday. The sessions allow followers and fans to ask Ono any question they wish, with hopes of her randomly selecting their questions.
Andrew W.K., known for his song “Party Hard,” is an inspirational Twitter user. Almost every tweet of his begins with the phrase “PARTY TIP,” before giving life advice that seemingly is about nothing but partying, but has a deeper meaning. He also posts fans’ photos and replies to fans constantly.
PARTY TIP: Make tonight a night you'd normally regret. And then choose NOT to regret it!— ANDREW W.K. (@AndrewWK) March 24, 2014
Former Beatle drummer Ringo Starr is quite the personality on Twitter. While most of his tweets don’t normally make sense, his account is useful for behind-the-scenes photos of him with friends, including Paul McCartney, bassist Nathan East, Joe Walsh and Todd Rundgren. Starr’s account is a classic rock fan’s dream come true.
Too wild and crazy guy out on the town Peace and love R*** pic.twitter.com/JUeY1396PF— Ringo Starr (@ringostarrmusic) August 10, 2013
Overall, I see Twitter as a helpful and fun tool in the music industry. It is a part of social media that has many facets, from bands becoming directly involved in communicating with their fans or news outlets spreading the word about the newest releases or next big band.